Team: Marketing department

The missions of your department

Your marketing department is responsible for collecting and analysing data.

It conducts research to assess the quality of your offerings or identify market dynamics,

It deploys satisfaction surveys via the most relevant channels at key moments in the customer journey to understand customer expectations and detect any hitches or reasons for dissatisfaction.

It monitors KPIs, such as the Net Promoter Score (NPS) or the customer retention rate, to assess brand perception.

Your department therefore plays a key role in identifying strengths and areas for improvement, both in terms of the offering and quality of service. By analysing the data, it provides recommendations for improving product development strategies and customer relations.

The benefits of the Eloquant solution

The Eloquant solution is your marketing/quality/studies department’s ally for getting to know your customers better and building loyalty via :

autonomously creating surveys and distributing them to your customers by email, SMS, website, voice or a combination of channels
Centralising, analysing and using all the data collected in real time
Output of results in the form of interactive dashboards and automated reports
Monitoring of indicators (CSAT, NPS, CES, etc.) in real time and their evolution over time, for decision-making support
The semantic AI engine to exploit verbatims, analyse emotions and opinions, identify hitches in the customer journey and draw up corrective action plans.

Our customers say it best!

MAIF, Total, MACIF, Crédit Agricole, iQera, Showroomprivé.com, Wonderbox, King Jouet, Berner, EDF, Veolia Eau, Ulys-Vinci Autoroutes, Air France, SFR, Bouygues Telecom Entreprises, Ministère de l’Education Nationale… Across all sectors, leading companies already trust us to help them improve their customer relations. What about you?