Conversation analysis provides invaluable information for improving the customer experience, and subsequently optimizing internal processes or employee training. Thanks to this approach, companies can better understand and identify the sticking points or reasons for delight encountered during the customer journey. Knowing which channels were used, understanding what actions were taken at each stage and where experiences proved disappointing. In this way, using predictive AI, they will be able to quickly identify areas for improvement, and thus enhance the experience to improve customer loyalty.