The customer reviews have a major impact on purchasing and subscription decisions, and are almost always consulted. Making the most of customer reviews is therefore a priority for any brand wishing to control its image, reinforce brand credibility and trust, and encourage conversion. It also counters any risk of bad buzz resulting from spontaneous, uncontrolled negative comments.
Customers become brand ambassadors
Via Eloquant’s Customer Experience Cloud platform, you can measure measure customer satisfaction platform, you collect feedback from your customers, automatically relay their comments on published review platforms, respond to them and enhance the value of the customer feedbackYou counter negative comments, track down dissatisfaction and show your target audience that you’re listening to your customers.
In-house customer reviews provide invaluable information on what’s going down well, and what snags, gaps and opportunities for innovation need to be addressed. Visit customer feedback are therefore very useful for better understanding customer expectations and enhancing the attractiveness of offers.
Through their reviews, customers play a key role in building a brand’s reputation. Positive opinions reinforce trust, while negative opinions, if properly moderated, reflect the brand’s consideration and proactivity. Transparency is reassuring.
Giving visibility through good management of customer reviews is to let them know they’re important. By taking their opinions into account, the brand can improve its offering, respond better to their expectations to satisfy them and build loyalty.
A large number of well-reasoned and moderated reviews of the brand or its offer, even if some are negative, but with appropriate and reassuring responses, will be considered as trusted opinions by the prospect, and may help him/her decide against a competing offer.
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A unified, centralized platform to manage, orchestrate, measure and analyze conversations with your customers. Listen to the voice of your customers and act in real time on the drivers of satisfaction or dissatisfaction to improve the Customer Experience.
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